WordPress Tutorial WordPress SEO by Yoast

Want to build a website for your small business? DIY (do it yourself) with WordPress and Genesis, the WordPress theme framework. In this course, Carrie Dils …

WordPress SEO Without a Plugin?

WordPress SEO without a plugin is a topic I’ve seen floated quite a bit recently. If you think that disabling your WordPress SEO plugin in favor of something like this is a good idea, I think you might be a bit misinformed. Let’s break down the reasons why doing WordPress SEO without a plugin is a really lousy idea. If you think that moving away from an SEO plugin is somehow going to improve your site performance, you’re wrong. Unless you’re using an SEO plugin that is poorly coded or loaded with bloated features, switching to a method that runs inside your theme’s functions. If you’re worried about performance, make sure you’re using a high-quality SEO plugin. One of the primary reasons that SEO plugins exist is because SEO is not something that should be directly tied to the theme you’re using at the moment. If you load up your theme with a ton of custom functionality such as SEO or custom post types, it’s going to be that much more difficult to switch themes. All of the WordPress SEO without a plugin solutions being passed around right now are useless. The first part of this non-plugin SEO solution is for adding meta keywords to your website. If you know anything about SEO, you know that the meta description is one of the most important parts of your content. Second of all, if you think that site-wide automated page titles and SEO belong in the same sentence, I think you need to read this. All the options and features in the most popular SEO plugins aren’t there by happenstance or for shits and giggles. Well, I hope that I’ve convinced you to stick with one of the popular SEO plugins instead of trying to implement a WordPress SEO without a plugin solution.
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Best WordPress SEO Tools for 2017 to Improve Search Engine Ranking

With so many web pages competing for coveted spots on Search Engine Results Pages, it can be extremely difficult to boost your ranking. Thankfully, there are lots of tools available to help you execute your SEO strategy, and as a result boost your search engine rankings. In this article, we’ll look at ten of the best WordPress tools and plugins to help you optimize your web pages for 2017. Yoast SEO. With over 36 million downloads, Yoast SEO is one of the most popular WordPress plugins. All in One SEO Pack is another hugely popular free WordPress plugin, with over 30 million downloads. One unique feature of All in One SEO Pack is that it’s the only free plugin to provide SEO integration for e-commerce sites – including those using WooCommerce. Premium SEO Pack is a WordPress plugin that is jam-packed with features. This premium plugin combines the best of both SEO and social optimization to limit the need for multiple plugins. Premium SEO Pack also offers features to optimize your images, link profiles, and page speed. SEOPressor is a premium WordPress plugin designed to give you maximum control of your website’s SEO in an easy to use interface. SEOPressor gathers all of the essential SEO data for your site, and presents it in one place – alerting you to any issues. Moz Pro offers a collection of tools and features to help you manage your website’s SEO strategy. In this piece, we’ve provided you with ten tools and WordPress plugins to help you devise and implement your SEO strategy for 2017. Do any of these tools feature in your day-to-day SEO workflow? Do you have any other SEO tips for the new year? Let us know in the comments section below!
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WordPress and SEO Tips and Techniques « Lorelle on WordPress

The Undersigned has an interesting and simple tip list for WordPress and SEO techniques I recommend you spend some time reading. These tips won’t flood your blog with visitors – no SEO tips will. Use these tips to improve your site, and fight for a lot of backlinks and visitors by writing quality content and putting a lot of work into it. WordPress comes pretty much SEO ready with easy to use permalinks, built-in pinging, and out-of-the-box code optimization, as long as you choose or create a search engine friendly WordPress Theme. I’ve written a lot about how you can increase the SEO effectiveness with WordPress, and some of those articles are listed below. Links: Make it a habit to add titles in all of your links. Write a clear title that either gives the title of the blog or the article, or a clear and concise description of the link. Link to others and encourage others to link to you by providing quality content worth linking to. The power of the link in SEO should never be underestimated. If you use the IMG link on the quicktag buttons, it should ask for the description. I sure wish that WordPress developers would add the h3, h4, and h5 tags to the quicktag buttons, as these play a very important part in SEO as well as making it easy to break up your posts into sections for easier reading. H3 is larger than h4, and h4 is traditionally larger than h5, depending upon your WordPress Theme. Avoid using h1 and h2 as WordPress Themes typically have very specific uses for these and they can screw up your web page layout. Test the various headings with text around them to see how they work with your WordPress Theme.
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How do I add SSL to my WP Engine Hosted Site?

To protect site visitors from eavesdroppers, WP Engine recommends SSL/TLS certificates for all sites. The WP Engine site for which you want certificates must be live. The domains and subdomains for which you want certificates must resolve to your WP Engine site. The WP Engine platform will automatically install and renew Let’s Encrypt certificates after you order them from our User Portal. To set up HTTPS for your custom CDN URLs, we recommend using our Import New Certificate option, so you can properly coordinate the certificate issuances, certificate renewals, and certificate installations for both the CDN provider and your WP Engine site. RapidSSL is an automated certificate authority that sells domain-validated standard certificates and domain-validated wildcard certificates. The WP Engine platform will automatically install RapidSSL certificates after you order them using our User Portal. RapidSSL certificates expire after twelve months, so the WP Engine platform will automatically renew and install new RapidSSL certificates for you. Click your install name > SSL > Add Certificates > Buy RapidSSL.Select the domain for which want HTTPS.After finalizing your order, the credit card on file will be charged. Use our feature for importing new certificates if you do not have a certificate yet, but know that you want to bring your own to WP Engine. Imported certificates are not automated, so you will be required to coordinate with your certificate authority for certificate issuance and certificate renewals. If you want automated certificate options for our platform, consider using Let’s Encrypt certificates or RapidSSL certificates. If you already have a certificate, and you want to bring it to WP Engine, we can help you securely import it to your WP Engine site. We recommend using this option if you are migrating to WP Engine and already have a certificate that you want to continue using.
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WordPress SEO Hacks: A Cheat Sheet for Getting More Traffic

Before starting to get traffic from search engines you need to target the keywords that you would like to rank for. In order to target keywords, you need to research them and see if they are the best fit for your business. Once you have those clear in mind, just head over to the Google AdWords Keyword Tool and start researching those words. An [Exact] match will count only the “Seo software” queries for the “Seo software” keyword, while a Broad match will also count “Seo software reviews”, “Seo software comparison”, “Seo software free” for the same keyword. For my articles I prefer to do keyword research before writing them, because I want to write the article with those keywords in mind and naturally spread them across the article. Others prefer to do keyword research for articles after they write them. Advanced users will also test the keywords before implementing them into their website using an AdWords campaign. You can setup an AdWords campaign using exact match keywords and measure the traffic that you get after a couple of hundred clicks. Do not target keywords that have a high search volume. Second, use the keywords that you researched and place them naturally in your article. Once you do that Google will provide you access to a wide range of metrics about your website such as who is linking to you, which of your keywords have a good ranking in Google or +1 reports. The WordPress SEO plugin from Yoast helps you optimize your WordPress website if you don’t use a premium theme with SEO options. I talked before about SEOmoz, which is an online service that will help you manage your SEO campaigns, do keyword research, track your rankings and do competitive backlink analysis. Advanced Web Ranking helps you track your keyword rankings in search engines, see who is linking to you, displays traffic data from your Google Analytics account and provides you insights about your social media activity.
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A comprehensive guide to SSL certificates

What type of SSL certificate should I purchase? Should I use a free certificate or purchase one from a vendor? Which certificate is best for securing a sub-domain? Multiple domains? How much warranty coverage do I need? How do I troubleshoot common installation problems? What is an SSL certificate? SSL certificates help to protect the transfer of sensitive information such as credit card numbers, passwords and usernames, Social Security numbers and more. SSL certificates utilize a public and a private key, which work together to establish an encrypted connection. Why use SSL? The benefit of using an SSL certificate is that it offers encrypted protection during the online transfer of sensitive information. SSL certificates can also help you gain your customers’ trust and protect against phishing schemes. A domain-validated SSL certificate, otherwise known as a low assurance certificate, is the standard type of certificate issued. Standard SSL certificates do not represent that your website is being operated by a legitimate, verified business. If your site is compromised, it may still appear secure; however, certificates issued by a trusted certificate authority can be revoked and therefore alert users of any potential threats. Like any type of insurance, SSL certificates vary significantly in price based on the amount of warranty coverage they offer. Single-name SSL certificates protect a single domain. As an added benefit, it’s much easier to manage one wildcard certificate than 12 single certificates. Multi-domain certificates can protect upwards of 210 different domains with a single certificate. A certificate mismatch error often results from requesting an SSL certificate for what you assume your domain name is, but it does not actually match the domain itself. Choosing an SSL certificate can be complicated, since not all providers offer all the same certificate types.
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